| Red, yellow and purple are our colours because they represent the passion, energy and enthusiasm we put into our work. |
The “B” of
Balconi in our logo is heart-shaped because goodness
is our primary value.
With our desire to grow and commitment to the
constant improvement of our company and its products,
we decided to replace the first pay-off “Dedicati
alla Bontà” (Dedicated to Goodness)
with “Un nuovo modo di crescere” (A
New Way to Grow), which better reflects our approach
to the market and consumers.
In time our advertising has increased in impact
and sophistication, while retaining clarity and
cross-category appeal.
The current press campaign introduces some of
our products: our first step in diversifying
communication away from its focus on the brand.
Our commercial, however, is corporate through and
through, recounting our new way to grow:
healthy, simple, clean and serene, with traditional
rhythms, sounds and games, enhancing the central
position of people who create rather than submitting
passively, unworried by the need to fit in and
happy with the simple things in life.
|
|
